It's so hard to get media to take off, I don't see how someone takes a brand, a brand so well known its own language has become common (tweet, retweet) and decides the best thing to do is destroy all that effort.

Especially with social media, where the people generate yr content for you, disadvantaging your volunteer labor force isn't a sound strategy (looking at your dumb ass Spez).

At least it's right out in the open for everyone to see, that the idea we're in any kind of a meritocracy is a colossal myth.