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this post was submitted on 29 Oct 2026
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It never was. There was no chance that a service like that would be profitable in the gaming world unless the monthly costs become astronomical per user which would automatically lose most subscribers.
The fact that they have made terrible business choices doesn't mean it is impossible to make good one.
The subscription model is not for driving positive revenue it is to smooth out investor concerns. You have steady revenue streams to reassure that your market is stable so you don't suffer as hard when you drop a Redfall.
The big issue is massive failure of handling day 1 releases. They made it TOO good of a deal. It probably is a corporate structure issue where the division owning game pass was able to sacrifice a neighboring divisions revenue so they could get good metrics.