They have plans to increase their budget, I know some of it is slowly starting but I think only one of them is a good idea.

• Financial services: Build partnerships with financial service providers to offer selective retail banking services.
• Canada Shops: Host an ecommerce platform to connect Canadian consumers with Canadian-owned and operated businesses.
• Multi-channel advertising: Offer advertisers multi-channel advertising opportunities that reach physical and digital audiences.
• New adjacent services: New potential adjacent services within our existing network include government services, support for peer-to-peer marketplaces, and products and services for small businesses. Additional opportunities will be identified, assessed and pursued where appropriate.

I do a lot to avoid advertisments, because capatialism is horrible. I have a no ads sticker in my mailbox, so I only get political things and the occasional addressed to “home owner”/“resident” things. I have a finally tuned pihole, I use adguard and sponserblock for youtube, I have a very complex email setup that block ads, and if I could I would get rid of my mastercard (not that I see ads from it but because they can see where I shop the one tracker I cannot block). Canada Shops would be something I would like to see.

*edit I misread the title of the article and jumped to conclusions, it is not about Canada Post.

https://origin-www.canadapost.ca/cpc/en/our-company/financial-and-sustainability-reports/2025-annual-report/growth-and-innovation.page