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Spotify reportedly plans up to 39% price increase in big AI push
(www.notebookcheck.net)
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AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.
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The article lays it out pretty clearly on why if you read it.
Money, it's always money. That's roughly 25 million subscribers that would be predicted to sign up for AI slop at 5 bucks a month. Combine that with what I'm sure would be looking to pay the artists a lot less and only having to pay for computing resources instead of people, that's still a fuck ton of money for them.