this post was submitted on 18 Sep 2023
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Unity Backpedals on Its Horrible Plan for Game Install Fees Amid Developer Backlash (gizmodo.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Unity Backpedals on Its Horrible Plan for Game Install Fees Amid Developer Backlash::Unity CEO John Riccitiello reportedly sold thousands of shares of stock in the weeks ahead of the fee announcement.

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[–] pup_atlas@pawb.social 2 points 1 year ago

In this case the “they” is referring to Unity. The value of Brand trust is one of the primary assets any company has, and this sort of behavior destroys that. Why would you invest tens millions of dollars in developing a game in an engine that could suddenly bankrupt a company in licensing fees, with little to no warning or transparency? It isn’t 2010 any more, and there are plenty of options for platforms.