this post was submitted on 25 Sep 2023
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True but the GDPR is not the primary legislative instrument here since it deals with general rules for processing personal data. The ePrivacy directive (or PECR in UK) is more important when it comes to cookies since it deals with electronic communication.
The ePrivacy directive states that cookies and similar tracking technologies can only be dropped on a user device after obtaining consent, i.e. no other โGDPRโ legal bases such as legitimate interest are available. There is an exception for cookies that are essential or strictly necessary for the website to work. In such cases no consent needs to be obtained. This exception is narrowly interpreted by most EU supervisory authorities.
This may be subject to change though since the ePrivacy directive is in the process of being replaced by the ePrivacy regulation which is said to outline new rules for cookies.
The practical way this seems to be implemented is that sites report the bulk of cookies and default to off to comply with GDPR, then list a subset of cookies as legitimate interest-based and default those to on with an ambiguous "object" setting.
Guessing the idea behind it is legal advice that legitimate interest swaps from one ruleset to another, but like the previous poster said I'm not sure how well any of this is tested.