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For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? (lemmy.world)

submitted 1 year ago by snek@lemmy.world to c/asklemmy@lemmy.ml

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Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

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[–] shadshack@sh.itjust.works 27 points 1 year ago

If they're using a service to send the emails, like SendGrid or Mailchimp or something, that Unsubscribe survey is actually hosted by the email sending provider, and the more people that mark the email as spam or use the "I never signed up for this" option or similar, the worse it makes the user of the mail sending service look. If they used Sendgrid for example to send a mass email to 10k people, if more than 5% Unsubscribe or mark as spam or use the "I never signed up for this", the company might get their account locked down by Sendgrid until there's an investigation as to why they sent spam.