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For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? (lemmy.world)

submitted 1 year ago by snek@lemmy.world to c/asklemmy@lemmy.ml

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Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

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[–] funkless_eck@sh.itjust.works 2 points 1 year ago* (last edited 1 year ago) (1 children)

I suspect you don't have opt out.

well you are wrong, I do have that, its at the top and bottom of evrry email (edit for clarity: the top link is often handled by the email client, not hard-coded by me, under some circumstances it doesnt always appear, but the footer one always does) as well as a link to our privacy policy, as it's mandated by CAN-SPAM amongst others, and we have further options if the company is flagged as needing HIPAA, GDPR, GLB, CCPA etc - which also trigger different email headers and footers.

I even have a weekly automated pass of replies to emails to check for common phrases indicating they want out like "unsub" "do not" "please stop"

I once had to pull a(n old, different) company out of email blacklists by working very technically with SPF/DKIM/DMARC engineers and issue whole new security certificates across a wide range of web domains so I know full well the impact of non compliance

[–] Helix@feddit.de 1 points 1 year ago

Nice, sounds good that you allow unwilling customers to opt out easily. Didn't expect that one.