this post was submitted on 21 Jun 2023
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Also, Run DMC basically brought Adidas into the spotlight. They were the first band to be sponsored by an apparel company.
Run DMC signed a $1.6m (£1.05m) deal with the brand in the 1980s after endorsing it in numerous songs. It was the first time a rap group had signed with a major sportswear brand and marked the beginning of Adidas’ long-running affiliation with hip-hop.