To solve your DRY problem, you may not realize that you can generate target rules from built-in functions eval and foreach and a user-defined new-line macro. Think of it like a preprocessor step.

For example:

# This defines a new-line macro.  It must have two blank lines.
define nl


endef

# Generate two rules for ansible playbooks:
$(eval $(foreach v,1 2,\
.PHONY : ansible.run-playbook$v $(nl)\
\
ansible.run-playbook$v : ensure-variables cleanup-residue | $$(ansible.venv)$(nl)\
ansible.run-playbook$v :;\
	... $(nl)\
))

I winged it a bit for you, but hopefully I got it right, or at least right enough you get what I'm doing with this technique.