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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 1 year ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

244 comments fedilink hide all child comments

Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] Jeffool@lemmy.world 22 points 1 year ago* (last edited 1 year ago) (2 children)

You're obviously right. But it's funny to me; I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler. Instead of YouTube and Google Buzz, we ran RSS clients akin to Outlook and Thunderbird. They torrent and seed media we're subscribed to while we're at work or class. It's saved on a home server. We walk in and simply toss it up on our desktop or TV. (Or maybe a mobile client streams from your home server over the Internet or over your home Wi-Fi if you're at home )

And if you visited the website instead of YouTube's recommendations, The creator just adds a few RSS feeds on the backend to pull thumbnails from, of other creators' sites they enjoy.

Crazy how easy it is to daydream though, when I'm not the one putting the work in.

[–] richieadler@lemmy.myserv.one 6 points 1 year ago

I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler.

Sadly, money trumps "cool" most of the time.

[–] Littleborat@feddit.de 2 points 1 year ago

RSS would have been it. Ask around how many people even get the concept of it.

We have had it all but people chose the dumb version of it.