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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 1 year ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

244 comments fedilink hide all child comments

Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] FrameXX@discuss.tchncs.de 4 points 1 year ago* (last edited 1 year ago) (2 children)

sends requests to websites that can identify you

What requests? I though that only information that the browser gives to website regarding dark theme is that your preferred-color-scheme is now dark.

[–] tb_@lemmy.world 4 points 1 year ago

That request can be used for fingerprinting, however.

https://www.amiunique.org/fingerprint

[–] AphoticDev@lemmy.dbzer0.com 2 points 1 year ago

Yes, that's one of the data points they use to fingerprint you. They only need several to get a reliable idea of who you are as you move from site to site.