this post was submitted on 27 Jun 2023
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It's going to be interesting watching the downfall of Google.
Google's got a bit of a problem: THE search engine, THE place people have gone to find information for two generations now...can't find shit. And it's about half its own fault.
I'll put right around half of the blame on "platformization." Your Facebooks and your Twitters are, for the most part, deep web. Google doesn't get to search Facebook; you have to sign into a Facebook account to see much of what's there. Twitter is slightly more open...but not really.
The other half of the problem is Google's own making; the surface web is a twisted, pus-leaking cancerous abomination of its former self, riddled with absolute useless nonsense vomited up by computers for the express purpose of convincing Google to show it to searchers, with no intention of being useful in any way. So the surface web is effectively bullshit and online shopping.
That leaves Reddit. A for-profit platform on the surface web. Even before this whole fiasco, folks were making grumbling noises that they've gotten in the habit of appending "reddit" to google search strings because a. that's where all the actual answers are and b. Reddit's own search feature has never actually worked. So some of Reddit goes private for a few days and suddenly Google doesn't work so well.
So what are we keeping them around for?
Are there any quality alternatives to Google? I use DuckDuckGo, but i don't feel that the results are much better - if i remember correctly DDG uses Bing beneath the surface.
I'm using startpage.com for a few months now, I'm surprisingly quite happy with the quality of search results.
Startpage is pretty good.
Kagi is a premium search engine that aims to have the highest quality search results. They use algorithms to surface up more indie content, like blogs, and downrank tracker-heavy pages and blog/SEO spam. The difference between Kagi and Google is night and day.
Ecosia has been pretty okay for me. Additionally, they are a non-profit that plants trees based off user usage.
DDG has also become bad unfortunately. I used to add -site for quora and pinterest. But for some odd reason now a days it fails most of the time. Which has made the results very similar to Google. Plus they were always horrible at local search, atleast for most of the places where I lived.
https://search.brave.com/goggles - Is an interesting way of searching. But I just started using it recently. So still not sure about it.
https://kagi.com/ - Seems to be pretty decent, but it is paid.
But I am still searching. None of them seem to match old google. But that might be because the internet has changed with most of the actually useful information walled up.
And all that is before you get to AI and LLMs. Personally, I haven't used Google once since I got access to Bing Chat back in Feb/March. For east low stakes questions, I can use Bing or ChatGPT, for high stakes questions I'm going to a specialized information website, for buying things I'm looking for expert reviews like wirecutter (after looking for a mattress I've grown skeptical about the authenticity of even reddit as mattress reviews were clearly astroturfed). I'm having trouble of thinking of a use case for where I would need or want to use Google.
That's why people stopped using a lot of the surface web.