this post was submitted on 01 Jul 2023
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I don't really get why some YouTubers keep a schedule to begin with. I'm fine with them coming out with content whenever they have something, it doesn't have to be the same time of the week every week. It's not TV, I'm fine with waiting.
Because that's what the algorithms that will boost your channel like. Regular once a week videos at least. By taking a break not only do we miss out on shows his show will drop right down in the algorithm and he will lose income
Algorithm likes regular content
Many of them are trying to play an algorithm and retain consistent views to have a semi consistent salary.
You could do the willy nilly approach but a lot of people struggle to manage bulk amounts of short term money long term.
Correct me if I'm wrong but I think Stuff Made Here and Mark Rober use this approach. Only release content when they have content.
As the other commenter said rober has a schedule despite long gaps.
Stuff made here is a weird case, he both has to come up with ideas, and actually make them, if he were to do a constant feed like most others he would probably hurt his channel (either quality would go down or there would be room for more quantity at the same quality), and it's hard to predict exactly how long a project will take.
He's quite a smart man so managing money probably isn't a very big concern for him, his viewers also crave his pretty unique content so upon seeing he released more content, they watch it (also hes pretty good about keeping things ad friendly so YouTube has no problem recommending his videos to subs) so maintaining money/viewers isn't the issue.
The real issue for him is making sure he's still getting recommended by YouTube to new people despite his big gaps in uploads so he can grow more and do bigger and better projects that aren't repetitive to his core audience.
Mark Rober uploads 12 videos per year as a schedule
You might be fine with waiting, but if your food money depended on YT monetization you'd be stressed out as well. Those schedules are not for you the individual viewer. It's a preservation strategy to keep videos in the suggestion algo and bring in enough view counts in a short enough time span such that the revenue is worth the amount of resources, time and effort it takes to produce the videos. Time is of the essence here. 1000 views in a 1 y.o. video will produce a minuscule fraction of the money of 1000 views between the first 2 hours of a video premiere. The worse part is that a single miss can mean the end of a channel. All that effort to be put by the algorithm in front of users is completely lost with a single miss of some form of regular schedule and now the channel is back at square 1 making no money or so little as to not be worth the effort to publish again.
Yes, most who use this approach usually burn themselves out extremely quickly. It's testament to Tom and his content that he has been able to keep this going for 10 years.
yeah, I think most users don't know the schedule their Youtubers seem to be super stressed out about all the time. They click on whatever appears on their timeline.