this post was submitted on 01 Jul 2023
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Advertisments are like fake boobs: you only notice and complain about them when they are badly done.
Or when they are HUGE.
Exactly. You don't remember the last time you were swayed, because you didn't even realize you were being advertised to. Talking to people who are good at this is fascinating.
I have a friend, now some big-shot SEO lead at a digital agency, started at Saatchi a decade ago. She explained to me how most of the irrelevant targeted ads you see are mostly due to idiot clients, or sometimes itβs just an awareness campaign, where they place a lot of ads and see who gets hooked - they are then followed up with better targeted and tailored ad.