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Cox deletes ‘Active Listening’ ad pitch after boasting that it eavesdrops though our phones
(www.fastcompany.com)
this post was submitted on 27 Dec 2023
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It's especially weird when the existing targeting can be so effective for much cheaper.
For tvs for example, they can see what you watch, when, what ads you mute and which you don't, what you display over HDMI (content ID), the other devices on your network, your location, your accounts for every streaming service, what you search for. Then if you install their companion app they learn the other apps on your phone, your location habits, the media you play on your phone (looking at you Bose connect app...), bluetooth and network devices you are near (connecting you to other profiles they know), and probably a lot more.
content id is a wild one that I only discovered a year ago: I had always used my own Chromecast when traveling, and I plugged it into a Roku TV which kept saying "did you know you could watch [content that I was currently watching] on Roku" which really freaked me out, so I looked into it. honestly not sure why they tipped their hand like that: I found the setting and turned it off. otherwise I would've been none the wiser.
creepy af though. the amount of tracking you implicitly accept by using random devices out in the world is staggering. even if you read every privacy policy and opt out of everything (I do) you have no chance.