The most foundational concept to America is economic exploitation and cut throat entrepreneurship. Selfishness is more foundational to American conservatives than the church or the state. Trump was openly a selfish asshole. One would think that open disregard for others would disqualify someone from the highest elected office, but the right thought otherwise. Being a bully meant that Trump was strong. A lack of empathy isn't a vice, but a virtue.

As trite as it is to point out, that he was going up against an infamous neoliberal. Repuglicans don't win elections, their opponents lose.