Apple

Don't think there's any company currently who can beat Apple's presentations atm. Their marketing team have done a really good job showcasing a new product domain (which never launched lol) and even asked for an excruciating amount of money -- they sold it good!

Meta's now just like a kid crying in the corner because some bully stole their lollipop. This is the world of marketing, it's hard, violent, some ruff battles here and there but in the end what matters is when you draw the line at end of year and you're in profit :)