this post was submitted on 19 Jan 2024
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Formula 1

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[–] dustyData@lemmy.world 16 points 10 months ago

Well, at least three of those are actually car manufacturing companies that used their competition teams to both promote their vehicles and showcase new R&D achievements. Even RedBull has a reputation and history of marketing towards high intensity thrill seeking and adrenaline junkies, which makes sense in a high risk high stakes sport. There's a qualitative difference between Ferrari and VisaCashappWalmart or whatever it is they're doing now.