this post was submitted on 29 Jan 2024
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I recall rumors that when it came to version 10 of Mac OS, Apple knew they needed outside help, and the choice came down to BeOS on the one hand, or NeXT (including ol' Stevie J) on the other.
Apple was negotiating to buy Be, but they couldn’t agree on a price. The rumours were that Be was asking too much.
The Apple board also favoured NeXT, and the rest is history.