Out of the packet with a divot taken out. Makes it look just the same size. I'll be comparing weight in future.
this post was submitted on 05 Jul 2023
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It was so disappointing when, after years of proudly stating that, unlike other brands, their multipack bags were full size, Seabrook crips quietly reduced their multipack sizes down to 25g.
Iceland frozen chips used to be 2.55kg for £2, then they reduced their bag size down to 1.5kg but kept the same price and the same "big value" design. Yeah, you didn't even do a good job of hiding it, Iceland.
Wait until you see the PepsiCo snacks price/size adjustments.
Don't ask me how I know. I don't work in the industry. Nope.