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Apple Vision Pro review: magic, until it’s not
(www.theverge.com)
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this post was submitted on 31 Jan 2024
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Apple TV+, the streaming service, does show ads for content. It's one of the worst, in my opinion, at pre-roll ads for other shows you didn't click on.
Then, in the interface, you'll get banner-like ads for other stuff, mostly Apple TV+ exclusives. Also, the interface also does push casual browsing (or search) into the paid buy/rent options also.
Apple's days of focusing on user experience above all else has shifted towards getting you to pay for stuff. Just because it mainly steers towards stores they own (app store, music/movies/TV, services subscriptions) doesn't make it any less intrusive of advertising.
Apple TV+ is an app though (which I never use). I'm talking about the operating system and the extended area above the apps is only applicable to the apps you put there (all of which for me just show the stuff you're currently watching).