707
Commercials Are Streaming’s New Norm, and Creators Aren’t Happy: “It’s Almost Worse Than Broadcast”
(www.hollywoodreporter.com)
this post was submitted on 31 Jan 2024
707 points (98.6% liked)
Technology
59696 readers
2365 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Even if the creators weren’t pissed, the entire selling point of streaming was on demand, ad free, and a large library to choose from. Every single streaming service that subdivided Netflix and Hulu’s content shares have reneged on that entire concept by creating smaller libraries, making them unaffordable, and now they’re shoehorning in ads if we won’t cough up more money.
It’s almost like a moral imperative to pirate from these fuckers.
The entire selling point of cable was no signal loss and ad free... Then the point of satellite was more options and ad free. Those sneaky ads keep finding their way in.
Ads is basically free money for broadcasters. And since greed is the main motivation - the dissension seems to be rather easy for them.
But it's not greed! It's increasing share holder value! /s
Damn right! It's somebody else's greed! Totally different.
Don't forget that on-demand is being reduced as well now that many platforms are trickling out episodes for their marquee shows at a weekly rate. Looking at you Apple.
I much prefer the trickle of releases to a lump season dump.
It allows time to digest, discuss and catch up throughout the release schedule if you're invested in the story. You can convince your friends to watch a few episodes to catch up and then watch the end of the season together. You can read fan theories online, formulate your own, and overall each weekly episode can result in a lot of engaging fun interactions.
With a series dump you have to binge it and wait for others to do the same in order to talk about it. The whole time you're actively avoiding spoilers from friends/coworkers and avoiding reading about it online. The end result is you disengage from the fandoms/communities while you are getting through the show, which to me takes a lot of the fun out of a big show.
I compare the difference between Stranger Things and GoT. To me these are probably two of the most significant pop-culture releases in the last decade or so.
Game of Thrones resulted in hundreds of thousands of theories every week online and in public. T-Shirts were made based on popular online theories that never panned out in season. You would rag on friends who guessed the plot twist wrong and deify those who got their predictions spot on. Especially in my demographic the two months GoT was on was all about GoT.
Stranger Things on the other hand, while still wildly popular hits differently. It's much more of a build up to release, a week or two of "man that was awesome" followed by "I hope they make the next season soon." Retroactive discussions happen for a while, but the discussions and the hype fizzles much more quickly.
If I want to watch a trickle release show in one dump, I still can, I just wait until the whole season out, reactivate the subscription. Then I binge it.
For me it's much more fun to have an episode or two a week and build momentum through a season than it is to set off a one time firework.
There is a simple solution for that. Rotate your services every 3 months, watch the entire season and only come back when there’s something to watch.
Quality over quantity is something streaming services can’t do. There’s so much shit shoved in our faces that I find myself watching less and less. Is a crash on the horizon or can the market sustain the number of active participants?
It’s a real shame because piracy is bridging the service gap which the industry themselves managed to eliminate, albeit briefly, only to introduce it again.
If you trust any corporate media concern to not succumb to enshittification, then you deserve to watch your stupid commercials. You paid for the privilege because you enabled the abuser.
I prefer to get what I pay for and I pay for nothing, media-wise. If I watch ads, it's because I'm watching something like the Super Bowl with my OTA DVR that's playing on network TV. It's free, so OK - commercials. If I'm watching anything else, it's on my Plex server and there are no commercials.
I do pay for entertainment. I pay for experiences, like going to the movies, going to live rock shows, going to performances or exhibitions - all IRL - but that's about it. I might consider paying for other entertainment options but there is one thing I won't ever do: I won't pay for media that I don't own and I won't watch commercials for media I paid for.
Edit: look at all the butthurt. Go ahead and keep paying through the nose then if you like it so much. I'm sure all the millionaires and billionaires who profit off your largesse will continue to treat you with the same kindness as they have in the past.
"People deserve to be exploited because they dared to use a convenient, affordable service."
Seriously, what a bad take. It's not like I gave them all my passwords and Power of Attorney! It's fine your budgeting decisions work for you, but you shouldn't cheer on companies providing a bad experience to customers that "trusted" them...
You understand that someone has to pay for that entertainment shit you use to kill your time with? You are literally shitting on people who are paying for you.