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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids (www.thedrive.com)

submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids::The EV craze is butting up against limited demand, and it's forcing General Motors to bring back hybrids in an almost total about-face.

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[–] kalleboo@lemmy.world 11 points 10 months ago* (last edited 10 months ago)

Selling their own music and maps subscriptions, ads, selling location data. Enshittification.

GM also views the new infotainment system as a way to generate more revenue from subscription services, including music streaming, audiobooks and vehicle maintenance. GM’s chief executive Mary Barra has set a target of $20 billion USD (about $27 billion CAD) to $25 billion (roughly $33 billion CAD) in annual revenue from subscriptions by 2030