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The White House wants to 'cryptographically verify' videos of Joe Biden so viewers don't mistake them for AI deepfakes
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Bingo. If, at the limit, the purpose of a generative AI is to be indistinguishable from human content, then watermarking and AI detection algorithms are absolutely useless.
The ONLY means to do this is to have creators verify their human-generated (or vetted) content at the time of publication (providing positive proof), as opposed to attempting to retroactively trying to determine if content was generated by a human (proving a negative).