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Google Pulls the Plug: The End of Third-Party Cookies and What it Means | TWiT.TV (twit.tv)

submitted 9 months ago* (last edited 9 months ago) by redfox@infosec.pub to c/technology@lemmy.world

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This episode of Security Now covered Google's plan to deprecate third party cookies and the reaction from advertising organizations and websites.

The articles and the opinions of the show hosts are that it may have negative or unintended consequences as rather than relying on Google's proposed ad selection scheme being run on the client side (hiding information from the advertiser), instead they are demanding first party information from the sites regarding their user's identification.

The article predicts that rather than privacy increasing, a majority of websites may demand user registration so they can collect personal details and force user consent to provide that data to advertisers.

What's your opinion of website advertising, privacy, and data collection?

Would you refuse to visit websites that force registration even if the account is free?
What's all the fuss about, you don't care?
Is advertising a necessary evil in fair trade for content?
Would this limit your visiting of websites to only a narrow few you are willing to trade personal details for?
Is this a bad thing for the internet experience as whole, or just another progression of technology?
Is this no different from using any other technology platform that's free (If it's free, you're the product)?
Should website owners just accept a lower revenue model and adapt their business, rather than seeking higher / unfair revenues from privacy invasive practices of the past?

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[–] hcbxzz@lemmy.world 13 points 9 months ago* (last edited 9 months ago)

The entire goal is to use money to change your behavior. They're inherently manipulative by definition. It's literally weaponized mass manipulation. There's no way to spin that as a positive effect.

If you think about it in terms of it's effects, advertising is the closest thing we have to mind control: companies are paying money to change the behavior of millions of people. Even without any concrete examples, you can easily see how dystopic it really is when you just think about the intention alone