Did your Roku TV decide to strong arm you into giving up your rights or lose your FULLY FUNCTIONING WORKING TV? Because mine did.
It doesn't matter if you only use it as a dumb panel for an Apple TV, Fire stick, or just to play your gaming console. You either agree or get bent.
Dude this is totally how it works.
You have general counsel, firms on retainer, etc and the cost is amortized over all legal needs... And 99.999% of users will never even THINK about legal action nevermind actually pursue it.
It's the same reason they send C&D letters....an ounce of legal effort (which you likely already have to buy anyway as a corporation) is worth a TON of consumer litigation protection.
The exception to that is class action suits, where 100% of users could be included in the class even if they have no idea it's going on. Especially when the company does too little harm to any one person for it to be worthwhile to sue individually but a fuck-ton of harm in aggregate, this is the only way to hold them accountable.
And that's what these forced arbitration agreements are designed to neuter.