this post was submitted on 08 Jul 2023
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One of my favorite parts of living in SF were these dumb billboards. They're so bad - though this one is a bit more dystopian than most.
Only in SF are the billboards for data platforms and AI enterprise services haha
That section of the freeway always has niche tech billboards. It took me a little while to get used to.
Now most of the billboards are about privacy - we value your privacy, our company keeps your data private, blah blah. From Apple, Whatsapp, and Google rofl. Like "we have always been at war with Eastasia" levels of bullshit.
Boston has similar hyperspecific billboards directed at biotech companies
That and Rippling! I feel like every trashcan in the city is Ripping or a weed delivery company.
Funny how they both chose the trash cans!
How many of these billboard/muni and bart ads are by companies who end up failing?
It really seems like the billboard/transit ad is perfect for founders with too much money and not enough marketing sense.