Are you genuinely struggling to understand why people who think he's actively saying hateful shit about trans people wouldn't necessarily want to increase his presence in the general Zeitgeist?

Or did you just want to slip in the "stereotypical white guy" dog whistle?

If you are actually struggling, i can probably help.

imagine a person saying horrible shit about you, specifically.

Now imagine they have a platform where they say this hateful shit to lots of people, enough that you sometimes run across these people and they also say hateful shit to you, perhaps worse.

Now imagine an unrelated meme is made with this persons face on it and you see it 5,10,15 times a week.

Now imagine that the comments on most of these memes feature a whole bunch of people defending this person and agreeing with the hateful shit they said about you.

I'd imagine that's why some people care.

Genuine question though, what would be the right thing to give the energy/importance to in this scenario?