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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] ulterno@lemmy.kde.social 1 points 7 months ago (1 children)

The only regret i have is that i haven’t switched earlier.

Seems like everyone who successfully switches, has this regret.

[–] noroute@lemmy.world 1 points 7 months ago* (last edited 7 months ago) (1 children)

Don’t know about anyone else but it was 100% true for me. I love linux and never switching back. Never even tried dual boot, just installed linux and started learning everything i need in it. I can say i learned so much more than when i used windows. Linux has a learning curve much greater than windows, but if you put the work into it you won’t regret it. But if you are a gamer i highly recommend having a second pc with windows, don’t bother with dual boot.

[–] ulterno@lemmy.kde.social 1 points 7 months ago

I actually kept dual boot specially for games.
And never used the Windows boot after that (even though the option was there). Turns out it is more fun learning new stuff about a new OS than it is playing games on an OS that you have to fight every time.