this post was submitted on 04 Jun 2023
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In late 2010, Digg (which was a popular news/link aggregation site similar to Reddit) released "Digg V4", an update that added a bunch of ads and put sponsored/power user content front and center. In response, Digg users flooded the site with Reddit crossposts and within a very short period of time it seemed like most of the Digg userbase had moved to Reddit. Digg died out not long after.
History is repeating itself. There was an attempt in like 2015 or so with Voat when unpopular Reddit admin decisions led to a partial migration, but it sort of failed and Voat became a conservative hellscape when everyone else went back to Reddit.
I used to use digg (and deli.cio.us before that) but I probably moved to twitter and FB before the exodus.