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Apple crushes creativity and its reputation in new iPad ad (www.theregister.com)

submitted 5 months ago by 0nekoneko7@lemmy.world to c/technology@lemmy.world

84 comments fedilink hide all child comments

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

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[–] Num10ck@lemmy.world 16 points 5 months ago (2 children)

they should have run the commercial in reverse.

[–] T00l_shed@lemmy.world 15 points 5 months ago

Yup and then have something like "all of this creativity in one compact device. The all new iPad"

[–] erwan@lemmy.ml 3 points 5 months ago

Or simply squish them like they were rubber instead of destroying them.