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Google is redesigning its search engine — and it’s AI all the way down (www.theverge.com)

submitted 6 months ago by morrowind@lemmy.ml to c/technology@lemmy.world

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[–] db0@lemmy.dbzer0.com 95 points 6 months ago (2 children)

This is really funny to me because Google ruined their own search engine for advertising purposes; so much so that they now need to add "AI" to it to look good and hip again. Only if the "AI" results are actually good, it will hurt their advertising revenue, and it's not quite so simple to tweak it the same way they cooked their search algorithms to serve you more ads, plus it will burn an ungodly amount of money to process each request. And if it's bad, they'll have wasted billions on it and will ruin their reputation even worse.

[–] Scotty_Trees@lemmy.world 7 points 6 months ago

And if it's bad, they'll have wasted billions on it and will ruin their reputation even worse.

Ah, the Meta approach! I love to see it!

[–] themurphy@lemmy.ml -3 points 6 months ago (1 children)

It will not hurt their revenue. There's no way any of these companies haven't thought about how to increase revenue with what they're doing.

Just because we haven't seen how yet, doesn't mean it isn't planned.

And it will not cost an "ungodly amount of money" to process these requests. Ofc Google will cache answers, because alot of what people ask, are the same. Then maybe the info can be updated sometimes, but ofc they won't do it every time.

[–] db0@lemmy.dbzer0.com 20 points 6 months ago (2 children)

I think you have entirely too much faith in corporate executives.

[–] themurphy@lemmy.ml 2 points 6 months ago* (last edited 6 months ago)

Yeah, maybe. I'm just not amazed anymore how they'll always figure out a way to screw customers over with new kind of ads.

I just think this will be the same.

[–] the_crotch@sh.itjust.works 1 points 6 months ago

Yeah, if there's one thing gigantic corporations are bad at it's making money