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Counter point, the other company pays better because they save on training costs.
3000 isn't much when it comes to onboarding costs, so I don't think that's why, but imagine if it cost 10k,20k, etc.
For clarity, I'm very much in favor of this ruling. But I also sympathize with the above reply.
You have options like offering a guaranteed raise or bonus
An employer could offer an immediate $15,000 signing bonus to anyone who already has the certification, effectively outsourcing their training costs while pocketing the extra 5k of the 20k true cost