this post was submitted on 13 Jun 2024
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YouTube's next move might make it virtually impossible to block ads (www.androidpolice.com)
submitted 6 months ago by boem@lemmy.world to c/technology@lemmy.world
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[–] 4am@lemm.ee 2 points 6 months ago (1 children)

The ads are not part of the stored video file, they are sent in as chunks of the stream in place of the actual video. When the ad is done, the regular video starts playing again. They are not “editing in” anything to be permanently stored as part of an uploaded video.

[–] LouNeko@lemmy.world 2 points 6 months ago

Yes. The way it works now is:

  • Play video until ad timestamp
  • Pause video and fetch ad from ad server
  • Play ad
  • Resume video


But presumably with the new system, your computer will just receive a continuous bitstream with ads embedded in them. What was previously happening on your machine through HTML or JavaScript and was detectable by ad blockers, will now happen on YouTube servers beholind the scenes.