this post was submitted on 13 Jun 2024
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Yeah, if you listen to any content creator talk about sponsorship revenues it basically eclipses all other form of revenue for them.
I think it was Pokimane who got tired of people donating money and then being assholes if she wasn't basically gushing over them for hours, so she just went "You know what, I don't actually need your Twitch dontations." and just turned them off.
Content creators make thousands of dollars per sponsorship deal minimum if they have a decent amount of viewers. Bigger creators like Ludwig get millions for some deals (Redbull gives him a crapload of money for product placement, for example).
The examples you cited are not individuals. Both Pokimane and Ludwig are basically media companies at this point in time.
And yes, the amount of money you get from YouTube is a lot less, although I'm being told major YouTubers have direct platform deals. But that's not the issue:
In order to even get those lucrative sponsorships, you need the reach of a major platform in order to build an audience - that's not happening without e. g. YouTube.