this post was submitted on 16 Jun 2024
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[–] efstajas@lemmy.world 2 points 5 months ago

I've read that, IIRC. It was about getting featured organically though. Steam runs promotions for certain game series or even publisher catalogues frequently, with large custom graphics and usually a sale. Obviously I have no way to know for sure, but I can't imagine that Valve doesn't get itself paid for those.