this post was submitted on 17 Jul 2023
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most people i know use google by searching whatever question they have and including the word “reddit” at the end to find reddit threads since it currently has the most useful information.

As Lemmy gets more and more filled with useful threads and reviews it would be great if we can collectively improve Lemmy’s SEO so just including the word lemmy in a search will show lemmy threads related to the search.

The obscure tlds used in lemmy servers don’t help and lemmy.com currently redirects to lemm.ee. Is there a way we can improve the SEO of all instances or have lemmy.com be a aggregator of threads from many Lemmy servers?

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[–] hoodlem@hoodlem.me 45 points 1 year ago (2 children)

Unpopular opinion, but I don’t want that. I don’t want to start adding SEO stuff. If we have good content Google can figure out how to index it better themselves.

[–] Chozo@kbin.social 28 points 1 year ago (2 children)

Just curious, why not? Everything on the Fediverse is already public, by nature of federation. I think making the information shared here more easily discoverable is always a good thing.

[–] can@sh.itjust.works 19 points 1 year ago (1 children)

Not OP but I think the point is not to force it but just let it happen organically.

[–] Chozo@kbin.social 12 points 1 year ago (2 children)

SEO really doesn't work organically, though. That's why there's a whole industry devoted to it.

[–] koreth@lemm.ee 24 points 1 year ago (2 children)

SEO is an industry devoted to undermining search engines' ability to organically surface good content. Good content will still be surfaced on its own, just maybe not quite as quickly.

[–] Chozo@kbin.social 7 points 1 year ago* (last edited 1 year ago) (2 children)

Good content will still be surfaced on its own

Will it, though? This all seems like untested theory, to be honest.

While SEO may have started as a means of manipulating search engines, search engines have grown to adopt to new SEO techniques and now use those techniques as part of their built-in ranking systems. Outside of content that goes truly "viral", I think it's pretty difficult to get anything new to the top of a Google search without some massive SEO these days. Especially considering the head start that bigger players have already gotten on their SEO game, and the sheer wealth of content that search engines have to parse through.

I think maybe if we were still in 2010's internet, that could be true. But search engines aren't the same as they were in the past. SEO is the new norm.

[–] wanderingmagus@lemmy.world 4 points 1 year ago (1 children)

What if we wanted to reject and change the new norm, just as we rejected Reddit and Twitter and started the Fediverse?

[–] CascadianBeam@lemmy.world 1 points 1 year ago* (last edited 1 year ago) (1 children)

The silent majority are never going to have the time to blow on shit that people who get so mentally invested in this stuff do.

That’s what people don’t seem to understand. The silent majority is not mindless by choice. They’re mindless by design.

[–] wanderingmagus@lemmy.world 1 points 1 year ago (1 children)

So how do we reverse the trend? They didn't start out that way, like you said, it was designed. So how do we undermine those designs?

[–] Derproid@lemm.ee 1 points 1 year ago (1 children)

Become the president or head of Congress.

[–] wanderingmagus@lemmy.world 1 points 1 year ago

Revolution it is.

[–] Botree@lemmy.world 1 points 1 year ago (1 children)

I used to do a lot of SEO and run AdWords campaigns for smaller businesses back in the early days and they were always the norm. If anything Google has been constantly tweaking its algorithm to make it harder for non-organic SEO.

Something as huge as Lemmy that grows organically doesn't even have to worry about SEO. The problem is that the Fediverse being so spread out is a nightmare for Google spiders to crawl and rank.

[–] Derproid@lemm.ee 2 points 1 year ago (1 children)

The problem is that the Fediverse being so spread out is a nightmare for Google spiders to crawl and rank.

Isn't that exactly why we should put in some basic SEO?

[–] Botree@lemmy.world 1 points 1 year ago* (last edited 1 year ago)

The basics should already be there for any decent websites. There really isn't that much to do for internal stuff apart from having a logical site structure and naming convention, with neat codes and good UI. Keyword stuffing and other blackhat tricks stopped working ages ago.

Linking is as organic as it can get for something like Lemmy, as long as we keep generating content and mentioning it on other websites(e.g. other instances and Reddit).

I guess we could do our part by linking more and naming the anchors accurately and how we would actually Google them. Some examples:

Every time we do this we contribute in building backlinks for Lemmy, but from what I see we already ain't doing too bad! That password manager thread was just posted yesterday and already it's the first result I get when I googled "best password managers lemmy".

[–] dan@upvote.au 3 points 1 year ago

Good content will still be surfaced on its own

Not if you don't do basic SEO at least... Things like ensuring that pages have:

  • Good title tags, with the most important parts (post topic) at the start of the title
  • Meta tags - description, keywords, canonical URL, etc
  • Open Graph tags - for when links are shared on social media sites
  • been optimized to load quickly - Google prioritises faster sites above slower ones

Plus the site should have a robots.txt and sitemap XML that's been submitted to Google Webmaster Tools.

[–] liontigerwings@lemmy.world 1 points 1 year ago

true when it comes to broad search terms, but google should bring lemmy to the top if you type in [search term] lemmy just like we do know with [search term] reddit.

[–] gaytswiftfan@beehaw.org 3 points 1 year ago (1 children)

there's a lot of "exclusivity" behaviour on this community that I've noticed (and a loooot of us vs the mentality too, in regards to twitter/reddit/bluesky/mastodon)

[–] Chozo@kbin.social 2 points 1 year ago

Yeah, I think a lot of the new Reddit refugees are failing to realize that Lemmy and the Fediverse existed before the recent migration and expect everything to just work the way they want, instead of how it's been working just fine without them for years. The Fediverse doesn't "belong" to them, and open connections are what this platform is built on.

[–] APassenger@lemmy.one 7 points 1 year ago

When I read the posy what I heard was: how do we ensure high quality content? If we have that, SE won't need the O.

And I'm down for high quality.