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Netflix Starts Booting Subscribers Off Cheapest Basic Ads-Free Plan (www.macrumors.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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[–] Kecessa@sh.itjust.works 2 points 4 months ago (1 children)

https://www.reuters.com/technology/netflix-subscriber-growth-focus-gains-password-sharing-crackdown-seen-easing-2024-04-17/

Subscribers are subscribers are subscribers, the total is up so even if they lost some in the US/European market, the rest of the world makes up for it.

[–] reddig33@lemmy.world 5 points 4 months ago* (last edited 4 months ago) (1 children)

Emerging markets pay around $6 a month for Netflix. Basically the “password crackdown” markets are subsidizing the new subscriptions where Netflix is trying to gain a foothold. It’s the typical “get ‘em hooked, then start raising prices.”

https://www.hollywoodreporter.com/business/business-news/netflix-price-drop-international-password-sharing-1235332333/#!

[–] Kecessa@sh.itjust.works 1 points 4 months ago

Sure but if subscriptions were stagnating before and they're increasing more than ever, it ends up compensating for the loss of people who used to pay more.