this post was submitted on 18 Jul 2023
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359
After 25 years, Netflix will be shutting down its DVD rental service this September (dvd.netflix.com)
submitted 1 year ago by user224@lemmy.sdf.org to c/technology@lemmy.world
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The last disc will be shipped on September 29th 2023 after 25 years of service.

After an incredible 25 year run, we've made the difficult decision to wind down at the end of September. Our goal has always been to provide the best service for our members, but as the DVD business continues to shrink, that's going to become increasingly difficult. Making 2023 our Final Season allows us to maintain our quality of service through the last day and go out on a high note.

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[โ€“] berkat@lemmy.world 6 points 1 year ago (1 children)

They named their DVD service "Qwikster" at that time. Obviously it was a terrible idea and had to rebrand.

[โ€“] MimicJar@lemmy.world 3 points 1 year ago

Not even rebrand, they just didn't do it.

Im sure they still did more or less whatever they were trying to do internally. What they wanted was Netflix to be synonymous with streaming. What they didn't realize is that it already was.

Funny enough it's possible the Qwickster rebrand might have created a more effective company and it wouldn't be shutting down. Although more likely it would have been confusing and floundered.