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Firefox added ad tracking and has already turned it on without asking you (mastodon.social)

submitted 5 months ago by makeasnek@lemmy.ml to c/firefox@lemmy.ml

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[–] dan@lemm.ee 4 points 5 months ago* (last edited 5 months ago) (1 children)

Interesting thread. But I don’t understand why the data needs to be collected and correlated by a third party, can’t the ads themselves detect views and clicks? (that’s what they need right?)

Or am I missing something about the process?

[–] tb_@lemmy.world 6 points 5 months ago (1 children)

The advertiser's don't place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.

That's the "third party" that's doing the tracking.

[–] tyler@programming.dev 0 points 5 months ago

That’s not accurate. Mozilla isn’t placing the ads. Mozilla is storing impressions and then collating a privacy protecting report so that advertisers see that their ads are working, but not revealing information about the users to the advertisers. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution