Misleading pricing:
Using the billing period as the header and showing the price for the billing period... except for monthly—which shows 1/4 the price and says "every week" in smaller, gray text.
Punishing non-subscription payments:
Adding a $6.50 (1400%) surcharge for wanting a weekly one-time payment instead of a recurring subscription.
Charging more for longer periods:
Monthly billing, once you remove the dark pattern and convert it to its actual price, is $2. There are 12 months in a year, meaning it would cost $24 to maintain that subscription for a year.
Why is the yearly subscription $29, then?
If you want to verify this for yourself, you're going to need to clear your cookies and reload an article a lot. They do A/B tests and show different subscription requied modals. This one was the worst.
All you had to do was say nothing, Timmy.
You're an asshole, but only PC gamers had a reason to care—because you tried to buy your way into a dominant position by employing anti-consumer, monopolistic practices like paying for distribution exclusivity deals with third-party publishers.
The best possible choice here, clearly, was to voluntarily align yourself (and by association, Epic Games) with Nazis and pedophiles. I sincerely hope the board forces you to resign, you absolute chode.