This creative commons thing popping up to combat AI has about the same energy as those Facebook posts stating "I do not give my permission..."
Words can be copyrighted and licensed. Otherwise books and scientific journals protection are also meaningless. What some commenters do is just stating that their content is licensed under a certain term in the addition of whatever else the EULA/ToS for the service imposed on, provided there is no conflict.
Edit: Just to be clear, I am just stating the status quo and not defending it. I think copyright law needs to be reformed altogether.
This feels like one of those Ford Pinto moments, where the accountants and lawyers got together and determined there was a larger profit margin to take the path less traveled
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