Asklemmy

Every few years I find a drawer of expired gift cards and throw them out. One time I kept a one hundred pound gift card in my wallet for months on end, keeping it alive with balance checks in the store but never using it. My partner noticed this and said “just give it to me”, and promptly lost it forever in one of her handbags.

My mom used to save gift cards and use them for "special things", to get something she really wanted but was a splurge for her. When she died, she had probably like $800-900 in gift cards waiting to be spent, and they'd lost like a third of their value. They were part of my mom's estate, so they went to my sister (the executrix). When my sister died, I found those exact same gift cards, still unspent, only this time they'd lost all their value. Plus she has a bunch of gift cards of her own that she'd been saving that had lost a bunch of value as well.

I know I'm fortunate that I don't need to scrape money, and that not everyone can afford to do this. But after losing out on a bunch of money, this is what I do: when someone gives me a gift card, I spend it immediately and enthusiastically tell the giver what I got - or, in some cases, supposedly got: occasionally I'll use the card to buy a gift for someone else, or I'll just buy gas or groceries. But I use it on something I want or need, even if it's just in the vaguest way. That avoids losing the value of the money, which I absolutely hate.

But I take the birthday or holiday or thank-you or thinking-of-you card that the gift card came in, and I'll tuck in the same amount of cash as was on the gift card. I have a little stash of cards in my desk (and my heir knows to check those cards), all with some amount of money in them. And when I'm feeling down, or really need a treat, or just need to remember that I'm loved, I go pull out the cards and read through some of them. And if I'm still feeling bad, I may pull out some money from the card and go buy myself something - an ice cream or a nice dinner or a pair of socks - it doesn't matter. To me, it's that person giving me a giant hug on a day that I really need it, whether that person is even still around - to me, that's an immensely valuable gift, and something that I always treasure.

Also, to keep each gift giving, I usually sneak back a couple weeks later and put the same amount of money back into the envelope: just because I spent that specific money doesn't mean my mom or grandma loved me any less, and sometimes I need to be reminded of that.

It's the middle thing between not gifting something specific but also no just giving money. Sometimes you are not sure what exactly a person wants, but giving money directly might feel too unpersonal? Other than that, i completely agree with you that it sucks. Stores must love them though, they already have the money without having to provide a service / product and then many people will forget, the gift cards expire etc. I'm of the opinion that the cards shouldn't expire, or at least have a very high expiration date (like minimum 10 years).

I give giftcards to the bookstore to my niece and nephew because if I gave them straight cash they'd blow it on trinkets and junk they'd forget about in minutes.

My favorite gift is a Steam Gift Card.

I like gift cards. A lot of the stuff I want to buy I know what I want but family would not. So they buy a gift cards to the place I want to buy stuff, I buy the correct stuff, and show off what I got. So they give me like Penzeys gift cards, and I get the cinnamon I need! Or other spices.

I buy gift cards for the discounts. Usually you can get a gift card from anywhere between 3% and 20% off. Over the last 5 years, this has saved me $1000s on house renovations alone.

In my opinion, gift cards are good gifts when the giver has some idea of what they want to give, but not enough information to make a proper purchase. For example:

• for an "event" (eg skydiving, a meal at a fancy restaurant, canoeing trip, etc) where the gifter doesn't know dates when the recipient is free.
• for a specific product which the giver knows fairly little, and the receiver has strong opinions on (eg. Money to spend on PC parts without making any product decisions for them)
• for an item of a "set", where the gifter doesn't know for sure which items are already owned (eg. A board game expansion, a collectible Lego set, a book from a series)

However i do think that often gift cards are used as excuses to be lazy.

To show they know you, at least a bit. Cash can obviously used by everyone about anywhere, but for that reason it can be given to someone you don't know at all and they'll like it.

A gift card shows that the giver at least believes they know the gifted well enough to know where they like to spend money. They just don't know them well enough to know they would like "this specific thing" and know they don't already one one.

As an alternative to using a credit card online is a good idea, as good an idea as any for security and anti-tracking if nothing else. But only if you remember to use them.

One other thing is, (and I'm not positive this is true), but people on disability can't have over a certain amount of cash. Giving a gift card makes sense in that instance because it no longer counts as cash at that point.

Depending on where you live, gift cards legally can’t expire. They only become worthless if the company goes out of business.

The rest of what you said I agree with

When I was a kid I remember my grandparents would just put $50-$100 in a card and call it a day. I loved the gift of just money because the possibilities of what I could buy myself were endless. It made more sense for my grandparents too as they had no idea what kids my age wanted anyway and I would've likely been disappointed if they tried to buy me what they thought I wanted.

For whatever reason now though, it's seen as lazy or uncaring if you just gift money. I would argue that this is some bs corporations have created to get us to feel obligated to buy an actual item. In my mind though, money is the best gift.

On a related note, my parents bought us a $100 giftcard one year and when we went to us it we discovered that there was a slip of paper covering the barcode. That slip of paper had a photocopy of another barcode on it, so when my parents put money on the card, it actually went on a different card. Pretty common scam we found out. When we called the stores help line, they said they could not help us. So yeah fuck giftcards. The companies themselves won't even take steps to ensure they are secure. As long as they still got their money, they don't care if scammers got to use the giftcard instead.

They could be purchased en mass at a discount. The corporate gift card as a gift, might only cost 70%, and have a rebate if it's never used. Depending on your jurisdiction it may not count as income either, reducing HR burden. So it makes financial sense.

They're often sold at a discount to retail customers, to lock them in, a bet that they won't actually use it versus utility somebody gets from a discount. Just like mailing coupon/rebates

It is one of the more practical off-ramps for crypto, you can buy gift cards with crypto, then use those gift cards for real world needs.

In the domain of gifts, if somebody has a spending problem, or a dependency problem, and you want to make sure they buy something in a certain vertical, locked in money as a gift card to make sense. If you give a drunk $50, they're going to buy alcohol. If you give them a $50 gift card to bed bath & beyond, they might actually use it to improve their house

It can also be a form of virtue signaling, a $50 gift card to the air and space museum, or the science museum... Is both a gift of money, but an excuse to go to a new place and do a new thing.

Gift cards are cheaper than cash. Many places will give you a bonus gift card for purchasing a large gift card, or give you one at higher-than-cash value for trade-ins.

It comes down to discomfort in giving people cash gifts. Agree that it’s stupid.

I will go a step further and say that in most cases, gift giving just destroys value. Exception for little kids, who derive a modicum of enjoyment from whatever plastic crap you give them.

For a lot of online transactions, this is usually the only way people can get access.

There are a lot of people out there who don't have credit cards or bank accounts, so they can't buy anything online. A gift card to an online store may be the cheapest or only way they can pay.

[off topic]

A while back I gave my friend $50 for his birthday. I got fifty 'gold' dollars at the bank and gave them in a drawstring purse [the kind Robin Hood or Conan the Barbarian would carry]

He really enjoyed it.

I don’t know what to get you and prefer something better targeted than cash. Tell me what you want, what you really really want, and you might get that instead

— if you complain again, I’m writing you a check: tell me how inconvenient that is

When I had Netflix I registered it with a gift card.

This won't answer your question directly, but I know in some jurisdictions gift cards or prepaid lunch cards are taxed differently than income and that's why employers often resort to these instead of actual salary raises