If I didn’t know better, I would say this sounds like Farley giggling and winking in order to make a play for his next CEO gig.
this post was submitted on 24 Oct 2024
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Also Ford's CEO: kills sedans in the US several years ago.
https://fordauthority.com/2024/06/ford-ceo-jim-farley-says-company-lost-billions-on-sedans/
I've always been sort of vaguely curious what car company CEOs drive, if/when they aren't just being chauffeured around in the company limo. Like, what's in their garage, and if left to their own devices, what would they drive around in to run get groceries or go out to eat or whatever.
Moreso the "regular" car brands than the luxury ones. Like I assume the head of Porsche drives a high end Cayenne or 911 (or both), so that's less interesting.
But, like, does the CEO of Chevrolet drive a Chevrolet? Does he have a maxed out Suburban? Or does he step up to the Escalade, even if it's from a different division? Or does he eschew GM entirely and go for the Rolls/Bentley, or a pasta rocket?
In this case, it looks like Ford's CEO is driving the direct competition, which is interesting. Makes sense, I suppose, though it's not at all the answer I expected.
He says he "dreads" the day when he has to "give" it back. So to me, this reads like he was given it for testing so Ford can learn what Chinese manufacturers are doing right, and take some of those ideas to Ford's own vehicles.