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submitted 2 years ago* (last edited 2 years ago) by NoSpotOfGround@lemmy.world to c/technology@lemmy.world

Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[-] superkret@feddit.org 598 points 2 years ago

Have they tried suing people who don't want to buy one?

[-] octopus_ink@lemmy.ml 253 points 2 years ago
[-] superkret@feddit.org 233 points 2 years ago

I was referencing how Elon is suing companies for not wanting to advertise on X. But this is amazing, too.

[-] BreadstickNinja@lemmy.world 59 points 2 years ago

Hmm, it's kind of like he has an established MO for when his businesses are failing due to his own poor decisions and lack of business sense.

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[-] Telorand@reddthat.com 43 points 2 years ago

Probably an effort to prevent scalping. Oh, how optimistic they were...

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[-] Brkdncr@lemmy.world 324 points 2 years ago

This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

[-] hildegarde@lemmy.blahaj.zone 183 points 2 years ago

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[-] Hideakikarate@sh.itjust.works 117 points 2 years ago

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[-] deegeese@sopuli.xyz 53 points 2 years ago

A bad pickup truck is still just a pickup truck.

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[-] Ilovethebomb@lemm.ee 42 points 2 years ago

Most pickup truck owners don't do that either.

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[-] Nollij@sopuli.xyz 50 points 2 years ago

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[-] faltryka@lemmy.world 133 points 2 years ago

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[-] SouthFresh@lemmy.world 90 points 2 years ago

Other truck makers tend to let their vehicles fully render.

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[-] ramble81@lemm.ee 69 points 2 years ago

Just wait till DOGE start requiring it for all government vehicles

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[-] JustZ@lemmy.world 189 points 2 years ago
[-] themadcodger@kbin.earth 151 points 2 years ago

Apparently Elon hates it when you call them swasticars, so definitely do not do that.

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[-] UnderpantsWeevil@lemmy.world 51 points 2 years ago

I can understand why Nazis like it, given the truck's habit of trapping you inside as it engulfs you in flames.

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[-] floofloof@lemmy.ca 144 points 2 years ago

The best thing they could do for their sales is get rid of all ties to Elon Musk.

[-] reseller_pledge609@lemmy.dbzer0.com 77 points 2 years ago* (last edited 2 years ago)

And get real professionals to design and build future models.

[-] spankmonkey@lemmy.world 48 points 2 years ago* (last edited 2 years ago)

Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn't any better than human eyes....

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[-] neineon77@lemmy.blahaj.zone 138 points 2 years ago

I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

[-] PagPag@lemmy.world 89 points 2 years ago

It’s a solid real world filter.

This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

[-] TheLowestStone@lemmy.world 67 points 2 years ago

No social media is a green flag IMO.

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Imagine a cyber truck bro listening to Joe Rogan in that thing. How does that not make every woman in sight instantly aroused?? /s

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[-] notfromhere@lemmy.ml 108 points 2 years ago

All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

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[-] SDK@midwest.social 77 points 2 years ago

The Swasticar!

[-] GnuLinuxDude@lemmy.ml 74 points 2 years ago

I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

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[-] Sprocketfree@sh.itjust.works 71 points 2 years ago

Is this the one they let musk design? Feels like a Simpsons episode...

[-] Test_Tickles@lemmy.world 71 points 2 years ago

Personally, I'm holding out for the Tesla minivan.

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[-] Toribor@corndog.social 70 points 2 years ago

So... how long before the federal government buys up a couple million of these things...?

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[-] Glytch@lemmy.world 66 points 2 years ago

I wish journalist would stop calling this PS 1 Pontiac Aztek "futuristic"; it just highlights how shitty our future is going to be.

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[-] KingThrillgore@lemmy.ml 64 points 2 years ago

I got some advice for them: Fire your CEO.

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[-] shikitohno@lemm.ee 63 points 2 years ago

Have they tried pulling out the "Make a vehicle that's not a massive and shitty death trap," or "Boot the Nazi from the company" stops? Because, I suspect doing those two might help it out.

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[-] RangerJosey@lemmy.ml 61 points 2 years ago

No thank you. I don't want a swasticar.

I'd love to have one of those new production old style beetles. But we can't buy them here because our govt sucks donkey dick.

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[-] jaemo@sh.itjust.works 53 points 2 years ago

Why isn't the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That's how you deal with advertisers who don't wanna advertise with him so why not consumers who don't want to consume?

It's the next stupid, asinine step.

I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

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[-] rickdg@lemmy.world 52 points 2 years ago

Have they tried making a decent truck?

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[-] jaschen@lemm.ee 49 points 2 years ago

I was one of those that put down a deposit and happily waited for this truck to replace my 25 year old car. Then after he called the diver/rescuers pedophiles, I was instantly turned off. Now I actively push others to not buy a Tesla and refer to all Teslas as a Nazi mobile.

Get fucked Elon.

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[-] ShaggySnacks@lemmy.myserv.one 48 points 2 years ago

Muskie boy, have you tried suing people to get them to buy the truck?

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[-] Kiwi_fella@lemmy.world 46 points 2 years ago

Is that "all stops", as in they will get rid of that guy who very definitely did a Nazi salute?

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[-] Aeri@lemmy.world 46 points 2 years ago

I wouldn't take a cybertruck if it was free, ignoring musk entirely it's just a bad vehicle.

The only place I'll drive a Cybertruck is in Fortnite because there I want my car to be unsafe.

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[-] PanArab@lemm.ee 44 points 2 years ago

It is not a good pickup truck regardless of Musk being a fascist

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[-] drmoose@lemmy.world 40 points 2 years ago

Even if you ignore the politics it's just a terrible car that is way too expensive. I'm honestly surprised it sold any units at all but I guess people just like vanity toys.

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[-] wicked_observer@lemm.ee 37 points 2 years ago

Uplifting news

[-] booganiganie@lemmy.world 36 points 2 years ago

Bit like Elon, Never lived up to the hype

[-] diffusive@lemmy.world 36 points 2 years ago

All DEI fault for this failure

/s (if it wasn’t obvious 🙂)

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this post was submitted on 03 Feb 2025
1319 points (98.2% liked)

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