Earthling Liberation notes

READ IT.

Similarly, sociologist Melanie DuPuis has described how milk was central to the construction of the modern Western nation state. The nutritionally “perfect” white drink was symbolically linked to the white-skinned bodies that were better able to digest it due to a genetic mutation known as lactase persistence. Early 20th century milk advertisements perpetuated this trope, often juxtaposing images of healthy-looking, light-skinned people with sickly-looking, darker-skinned ones. “By declaring milk perfect,” says DuPuis, “white northern Europeans announced their own perfection”.