I know! The cloud provider starts publishing the most compromising files and pictures they can find in your cloud on social media, pinging your SO, family and friends, and boss if you have one. And they keep doing it until you renew your sub?

If that wasn't obvious: /s, because such a silly thing could never happen IRL, and it's not at all like bullying/threatening people in order for them top pay for your 'protection' was the new official policy of the country where most of those cloud providers are originated from, right?