It was all just for show, they never cared about diversity to begin with.
Yes, probably, but you know what, even if the DEI was performative, it had a real positive impact for tens of thousands of employees and the culture set by the media empire they control, and now we don't even have that.
Companies only care about what makes them more money. If they can pull more customers by saying they love diversity, they love diversity. If they think they will lose more customers, they don't love diversity.
I never understood why anyone imagined the Disney execs were woke. So many showrunners had to work so hard and practically scheme against the execs in order to include some moticum of representation.
the speed and ease with which all execs have dropped dei initiatives should tell you something about their proclivities.
it's performative. being woke was trendy, so they tried to seem woke.
now it's not. so they don't.
I don't think they really tried to seem woke. The only thing which might have been woke I can recall was that they added an LGBT category on disney+
It's whatever performative trend raises share value with the wider political & cultural circumstances. Defying the 1st Trump administration & their anti-woke chaos was appealing to the public yearning for stability, & it was low-risk, because that administration didn't sue & shakedown corporations for payouts. The trend aligned with the Biden administration's ideology, which embraced such policies in the public sector, too.
The 2nd Trump administration poses a higher risk with its stronger, populist support, congressional backing, lawlessness, and willingness to sue for obscene settlements. Defying the administration's ideology more credibly threatens share value, so the performative trend declines.
Anyone see the live action Lilo and stich where Leio is abandoned over to state custody and they give two separate shout outs the the US Marines?
Because if you haven't, I recommend you don't.
Reminder that Disney owns a metric ton of entertainment and media: https://www.titlemax.com/media/every-company-disney-owns-13_pageversion.jpg
What really gets me about this news is that the article lists initiatives they supported in previous years under DEI, and they're the most reasonable good things for a company to do, for example:
- Executive incubator program and creative talent development program designed to engage the next generation of creative executives from underrepresented backgrounds
- Heroes Work Here, an initiative to hire, train and support U.S. military veterans
- Over 100 employee-led groups, which represent and support the diverse communities that make up our global workforce
- Innovative learning opportunities, which spark dialogue among employees, leaders, Disney talent and external experts
- The Disney Look appearance guidelines, which were updated to cultivate a more inclusive environment that encourages and celebrates authentic expressions of belonging among employees
- Established six pillars that serve as the foundation for our D&I commitments — transparency, accountability, representation, content, community, and culture
They've got a huge LGBT+ following they're fucking up if they ignore us.
LGBT+ is fucking up for following them regardless
Unfortunately, it were all just a propaganda campaign to drive anger towards those 'unfree' orthodox non-western societies that US oligarchy are warring against. None of the leading dems (OR Reps!) have ever cared about ordinary people, and even less about people with 'diverse' living-styles, and they were the ones to start the so-called 'woke' campaign - knowing perfectly well it wouldn't be permanent.
F'em ! ..but that said, the campaign were planned and ran over a decade before it were really public, and it would have been executed no matter which party puppet that were put in charge of the US Oligarchy. And no, US have never been a 'Democracy', nor 'Free', or in any way cared about other people than their fellow oligarchs.. It won't change under a Capitalist regime - ever..
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