I am curious what kind of material prospective readers find interesting on an author's blog. My favorite authors range from not posting anything for months or years at a time, to talking about their health issues, struggles with getting themselves to write, or about the books of other authors they are reading. None of these seem appropriate for a new author trying to interest new readers, so I am curious what else you have seen that would be interesting, particularly for the blog of a new author without an existing following. For example, in my case, I've been toying with the idea of writing up some of the research I've done for my book, or of talking about hobbies, trips abroad etc.